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They said, "This album I've had enough time to really reflect on personal experiences and look back at my life after having overcome a bunch of things.
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In one clip, they said that being honest and open is not only the message they're sending their fans in the book but also on their album. The book gives fans behind-the-scenes access to the singer, including never-before-seen footage and interviews. An iBooks-exclusive e-book titled Demi: The Book was released on June 11, 2013. All the songs were unlocked within four hours. Once a song became a trending topic, its YouTube video was made available on VEVO. A special website was launched, displaying all the songs next to a clock that would turn as tweets would be sent. I'm so excited for everyone to finally get the chance to hear them!" On May 6, 2013, Lovato asked their Twitter followers to "unlock" the entire album by putting song titles in hashtags. They stated "I'm incredibly proud of this album" and "It's better than anything I have ever done! I experimented with a variety of different sounds and poured my heart into writing these songs. After the album was released, it was revealed that " Warrior" was intended to be a sequel of " Skyscraper". Lovato also explained a "sequel" of the song " Skyscraper" (2011) is included. Lovato chose the title of the album Demi, because it was their first album intended for a more mainstream audience, and those who did not know their music. The album was recorded during Lovato's appearance as a mentor during the second season of The X Factor. In April 2012, Lovato began writing songs for their fourth studio album, following the commercial success of their third studio album Unbroken (2011).